Nutraceutical Industry and Sports Nutrition

Nutraceutical Industry and Sports Nutrition

The role of food in total health care is not something new to mankind. The use of food to maintain man’s health is as natural as day and night. More than 2,000 years ago, Hippocrates, considered as the father of medicine, said, “Let food be your medicine and medicine be your food.” It is this principle that eventually led to the explosion of the nutraceutical industry.

The nutraceutical industry is concerned with nutraceuticals, that is, “ food or part of a food that offers medical and/or health benefits including prevention or treatment of disease.”

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form such as capsules or tablets to beverages fortified with vitamins and genetically engineered designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modifieds food or food ingredients that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered billion dollars in revenues. The demand for nutraceuticals has been growing worldwide due to consumer awareness of the links of diet and disease, aging population, rising health care cost and innovations in food technology and nutrition.

Sports and Food

In the last decade, sports and fitness nutrition has emerged as one large distinct category in the nutraceutical industry. Three main products contributed to the market’s dramatic 2004 growth:

• low carbohydrate products – which grew by as much as 154%

• sports energy beverages – which grew by 18%;

• sports supplements – which grew by 6%.

Now, the billion-worth sports nutrition industry has moved away from the plain-tasting protein powders into a bigger pool of choices for customers. Available in almost any drug stores or supermarkets are energy bars, meal replacement products, protein powders, individual items (e.g., creatine, L-carnitine), amino acids, herbs, prohormones (hormone precursors); vitamins; minerals; and combination products. Because of this the sports nutrition nutraceutical industry is considered a ‘niche’ market and an offshoot of the mainstream food industry.

Competition factors for the Sports Nutrition Market

Product/brand differentiation

Because of greater saturation and competition in the marketplace sports nutrition products look alike and sound the same. Maintaining a brand that stands apart from the rest is difficult but a thing to strive for.

Research-substantiated claims.

Consumers’ ability to make intelligent choices should never be underestimated. People place more faith endorsements by university professors and doctors and claims backed by independent research than by endorsements by celebrities.

Core products and strategies

A good strategy now is to focus development of core products or integrating with large food and pharmaceutical concerns (e.g., Powerbar, BalanceBar).

E-commerce

For small companies that cannot or will not rely on strong distribution relationships, e-commerce is an increasingly attractive option.

Basis for marketing strategy

The factors for competition stated above have been gleaned from researches of what consumers are willing to pay for. Overall, customers want:

Something New

Retailers and consumers clamor for “new,” whether it means new forms of delivery (gels, effervescent tablets, functional beverages), new applications of or combinations with existing products, or all-natural sports nutrition products that are free of artificial ingredients and solvents.

Excellent Tasting All-natural products

Consumers are also looking for products that taste good and are easy to take. Taste is a major feature that can either make or break a product. The hunt is on for manufacturers to come up with better and new flavors.

High quality and safe products

Regulatory agencies exist to protect the consumers. It is the responsibility of product manufacturers to undertake sound research and prove the efficacy and safety of their nutraceutical products. Products that are based on false or misleading marketing should be and are banned and condemned.

Through product sales and advances in research and development, the Sports Nutrition Nutraceutical Industry is now validating what was proven, early on, by the fitness and nutrition pioneers — sports nutrition products provide easier access to a healthier way of performing and living.

What does a Computer Game System Require?

What does a Computer Game System Require?

Every system that exists on this planet needs a requirement. No matter how many or how big the requirement is, it is essential to comply with the requirements to full realize its potential or to just simply make it work. In science, a system may require any factor affecting it. For example, for a plant to complete its photosynthesis, it must collect carbon dioxide from its surrounding.

This idea is also true in computer gaming. In video games, the peripherals or the devices that you are going to use must meet the requirements set by the game. These requirements are primarily on the capacity of your device; say a console, to perform tasks and to read the game set for by the programmer.

Compatibility also has something to do with computer requirements. The idea behind this is the simple fact that a game can be played with compatible device which can play perfectly the said software. For instance, the video resolution of a program may differ according to the monitor that a gamer may use. With requirements, the user may know which monitor can possibly display good video.

Why set a minimum requirement for a certain console in line with the game? All game programs are innovated in the highest technology environments. When they are incompatible with the hardware devices, chances are that the operation of such game may be greatly affected. These minimum requirements are neither for the game producer nor for the console maker. These are actually for the consumer, in the case of computer video game, for the gamer to have the best possible output from a combination of right game the right system requirement.

Requirements are actually computer specifications that each device must possess. Basically, each game may require certain specifications to the device they must be played with. The game may require the following from the computer:

• Processor’s Speed – the speed for the processor is one of the crucial system requirements a certain game may ask your computer to possess. This said speed will determine how fast your computer will act or execute a decision. Since, games are all executable programs, speed of the processor is very important. Processor speed has a unit of megahertz (MHz) and gigahertz (GHz). The unit megahertz are smaller unit than gigahertz. More precisely, a gigahertz is equal to a thousand megahertz. High-speed processors can run any game equal to its speed and lower but slower processors may not run games with higher speed requirements.

• Random Access Memory – this is commonly known as the internal memory or plainly memory of the computer. This memory helps store some data immediately needed by the processor. Most of the computer machines available in the market has preset RAM equivalent to 64MB. Most games may require RAM equal to this. However, there are game programs that require higher RAM like 126MB. This is not something to worry about because RAM can be upgraded with higher memory capacity.

• VRAM – this stands for Video Read Access Memory. The ability of your computer to display good resolution games depends on the VRAM. This memory works with the video card. Video cards are like processors however it is only focused on feeding the monitor with visual commands. The VRAM is a temporary memory that saves all graphical information that will be later on fed to the video card and the processor.

• Disc Capacity – refers to the capacity of the hard drive to store files and information. Disc space is also measured and uses the unit megabytes (MB) just like the VRAM and the RAM. The higher the disc space, the more games that you can store and play in your computer. Like the RAM, disc memory capacity may also be upgraded. One can even have higher memory that can be measured in gigabyte (GB).

• CD-ROM drive speed – not all the games that are installed in your pc may no longer require a disc. Most game companies upgrade computer game programs using discs. This are later added in the game specs by means of reinstalling it in the computer. The faster the CD-ROM is the faster the installation will be. Every now and then, you will use the CD-ROM not just in playing games but also in ensuring copyright protection and the like. Just like other requirements, the CD-ROM speed can perform its duty well to game programs that has equal speed requirement or slower.

Easy Share

Easy Share

If you are looking for great digital photos and quality prints, easy sharing capabilities, and a system to take the hassle of out putting your photos online, you should consider investing in the Kodak Easy Share system. Kodak has made taking great pictures easy for the average person, and has made printing and sharing them as easy as a touching a button. When you use the Easy Share program and system, you are simply using your head.

The Easy Share digital camera is generally easy to use, and how much memory and what features you want will depend on what you want out of your camera and how much you have to spend. You can buy your camera separately, or you can buy it with the Easy Share dock. This dock connects your camera to your computer or your Easy Share printer so that you can print your pictures straight from your camera, or you can load them directly to your computer.

When you buy an Easy Share system, you get the simple shortcuts that make life easier. When you send your photos to your computer, they can also be automatically sent to your Kodak Easy Share online photo album. Once they are there, you can send out an email to invited family and friends to view your photos instantly. This is much easier than most other brands, as most of the steps of uploading and sharing have been made much easier.

You can’t use just any printer with the Easy Share dock and camera, however, as you have to get one made for printing photos. I am not sure, as I don’t own one yet, but you may have to buy the Kodak Easy Share printer to go with the rest of your Kodak products. This printer will automatically print your pictures and adjust the size as they do so. You will have to buy special paper however, but for the most part, the pictures I have seen that were printed by the Kodak Easy Share system were both vibrant and clear. If you enjoy taking pictures, it is a great investment to make in today’s digital world.

If you don’t feel like paying full price for an Easy Share system, you can look online for used or discounted models. Because so many new cameras come out each year, you can save money by buying an older model of camera while still getting great pictures and accessories. Don’t forget to look on eBay, and make sure you know what you are buying if you buy used.